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Ruralite magazine reaches more than 315,000 homes monthly covering portions of Alaska, Washington, Oregon, Idaho, Nevada, California, Montana and Utah. Each electric utility member receives a custom version of the magazine, enabling them to use the magazine to communicate with their members about important issues and to promote programs specific to their utility.
Ruralite also focuses on activities and issues affecting Western readers. Regional places and personalities, food, outdoor activities, kids and the undiscovered treasures of the West are presented in each issue.
Ruralite Services publishes two additional magazines for electric utility customers. Currents magazine covers Arizona and reaches more than 50,000 readers. KIUC Currents is a publication for the 33,000 members of the Kauai Island Utility Cooperative.